Happy Mego Day? A timeline adventure.


UPDATE!!!!! Want to let you all know that right now (11/20/2022) You can order the new 50th anniversary Mego Superheroes from Movie Posters Etc NOW! I know I stressed the “retail experience” and I do hope to do that BUT more importantly I want what I want and I also would MUCH RATHER see a small business benefit from your purchase. Check ’em out and Collect ‘Em All!

Jim’s note: This post will be updated throughout the day. Check back or refresh the page often.

Introduction: Why it all matters to me. They’re just dolls for God sake. But not really. They’re a life long source of inspiration, entertainment and joy for nearly 50 years. And now we’ve come to a bookend.

Preface/ prelude 11/05/2022: the discovery.

HAPPY MEGO DAY? 11/06/2022

5:50 am: up and at em! Fall back in full effect. Feel pretty good with the “extra” hour of sleep I got. Now for the morning chores with the cats and dogs. Then off to work.

7:11 am: popped into the home base Walmart. Nothing as expected but tried anyway. Now on to work… best word for today: Anticipation!

7:46 am: thinking about it all (which is always my thing anyway), how to make a game of it beyond the silliness of it all, my mind is pondering using these 50th anniversary figures as a reward system. Trade the treat for a bad or non existent habit I want to break or create. In essence treating myself like a kid who needs to finish his vegetables before desert . So silly. Time to do the day job… bet your bippity that my mind will be filled with ideas for the blogs and podcasts to come inspired by this new hunt.

8:35 am: in regards to last point… work tasks are getting done quicker. So much for the passage of time being manipulated by distraction. I

10:25 am: I truly enjoy and appreciate my day job… but man oh man would I like to be able to check those pegs right now! Not completely obsessed as much as I want to see this happen.

But regardless of the days final results… my heart will go on. Just like Celine sang 😉

Going for a better outcome then these two.

The trick is to just focus on the workday stuff. I swear, these posts come at times that are ethical. No slacking here from this fanboy.

1:34 pm: Lunch time but not enough time to run across town. AKA adult problems. “Just call or order online.” How about no. This about the retail experience and showing support at the register for the company. More on all of that later.

2:01 pm: Could it be any slower? As Johnny Cash so intensely sang; “Tome keeps dragging on.” Now, while I’m not stuck in a prison, the clock is certainly an annoying warden at the moment.

Like sands through the hourglass that doesn’t actually have a hole in the middle. Welcome to my Sunday.

3:33 pm: just found out I have dinner plans right after I get off sooooooo…. I broke and called the store. The young man was nice but had no clue even after looking. The tension builds like a Willie Wonka meme.

4:42 pm: So close to quitting time but the dinner plans have taken precedence. Grrrrrr…. But the biggest reveal so fat is how much I’m getting a kick out of these timeline updates. Something to this form of storytelling 🙂

5:07 pm: dinner party is still waiting for the table sooooo….. update shortly. 🙂

5:28 pm: Nevermind . Family first. 🙂

7 pm: Almost done with dinner. Anticipation slightly muted by post pasta grogginess. Honestly though, I’m not feeling that the final stop is going to turn out with a happy ending.

7:59 pm: It appears to be a bust. But I ain’t going without some digging…

Photo credit: Alicia. She totally gets me and I appreciate that more than you know.

8:18 pm: Learning new things. While the system shows that the figures will be here, when is actually an uncertainty.

“not in transit”

So in at the end of the day the anticipation was left unfulfilled, but most certainly not a waste of day or unbearable disappointment. Watch this space for more on this “Happy Mego Day” that wasn’t plus the podcast that will talk more about the true significance of all of this silliness.

Now, go play!

Jim 11/06/2022

P.S. Not a total bust at the CCP Superstore. Found this fun little star of the FNAF universe from Funko for Freddy’s biggest fan. We call her Kaitlynn. 🙂

How does the champ prepare for the main event? A big bowl of MegO’s cereal of course!


Recently I received a really cool gift from a buddy of mine; the ZLC Collectibles exclusive Rocky Balboa “training variant”. It’s a fun figure with sweat suit outfit, black beanie and shoes and athletic taped hands.

Overall it’s a nice and solid Mego action figure but the greatest part about it to me is the fact that it’s an exclusively produced figure. It’s nice to see a company that obviously loves the brand and product enough to go all in and working a deal like this. Real teeth in the game. As such I hope you consider ordering one today.

Another thing I really like about this figure is that it gave me the opportunity to put to some kind of use to an idea I turned into reality a couple months back.

One October morning I challenged myself to do something for the the sake of doing something fun and funny graphic wise. What popped into my head was a parody cereal box. Long story short, I have a real appreciation for the art that goes into cereal boxes. If you think about it, the makers put a lot of thought into adding value to that packaging. The old school days of a “prize inside” was great but it was also cool to be able to spend breakfast time reading the box.

With that top of mind I decided to apply my general love and inspiration that comes from the Mego style toy to this project. What you see here is the final culmination of that. Silly and kind of pointless in general, my efforts popped into a practical use when I got the Rocky. So now I share with you the pics as well as a version to print and make for yourself.

Right now you can finish your day just like the Italian Stallion starts his, with a big ole bowl of MegO’s cereal and imagination.

Now, go play!

Jim – 12/10/21

P.S. Here’s another fun little project I’m working on you might want to take a look at… we’ll, so long as you’re not scared of being “red-pilled” 😉

Click here to order the sample.

“Retro” brand teaches modern folks how it’s done. MEGO Corp. CEO impresses and inspires.

“Make mine Mego! ” and not just because I love the toys, but because I’ve grown to truly respect and appreciate the CEO.


“Make mine Mego! ” and not just because I love the toys, but because I’ve grown to truly respect and appreciate the CEO.

 


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They’re HERE! Well, sorta….

Taking a little time to share some thoughts and a little personal stuff with you in lieu of a great thing that has happened in the toy community. That big thing of course is the return of the Mego Corporation. As I’ve mentioned previously, this is an amazing story to me. After over 30 years, the premiere Action figure company of the 1970’s has returned to what they do best and headed by the man who started it all; Marty Abrams. I could wax on and on about how awesome that is to me but right now I want to get to a more important aspect of it all to me personally: This development has been a major inspiration for me personally as well as creating opportunities for my own toy dreams to come true.

You see, dear reader, watching and mindfully observing the return of Mego Corporation has led to a whole lot of learning for your old buddy Jimbo. It got me asking a lot of questions to not only myself, but to people inside the action figure world. Not just collectors but the makers. And those conversations have led to an incredibly exciting opportunity that I look forward to sharing with you all very soon. Ever the tease, I know, but it’s all about timing. Which is another point I’d like to make in this writing.

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These 3 along with Jimi Hendrix and Kelli Garrett seemed to be all that was left by noon at Target.com. Other figures have returned since.

Over the weekend (July 29, 2018 specifically), Mego fans everywhere in the nation were clambering to finally get their hands on the first new official Mego’s at Target stores across the country and online. To say the least, the roll out by Target has been a bit clunky, but it’s resolving itself even as I type. Initially though, some stores didn’t have them in stock, others said they weren’t going to stock them at all and the online extension, sold out of the most popular figures at almost lightning speed. This led to a whole lot of disappointed fans. And rightfully so. Come on, these folks have been waiting on this very moment since the first Regan Administration.

Social sites such as Facebook, started feeling the rumbles and wrath of the angry and disenchanted collector almost immediately after midnight when the online ordering became available and items were showing up “Out of Stock”. Arguments and whining, coupled with apologists and genuinely positive people flooded the trending threads on the matter. It was an emotional outburst that I don’t think any toy brand could ever or will ever match. Seriously, it was impressive to watch. A resurrected toy company just sparked so much emotion that Hasbro, Mattel and whomever else is out there that is considered a “big boy” should take note. And that’s where the question arose in my head; “Why?”

“Why were so many people getting so heated over toys?” One would almost think this was like a Christmas in the 80’s when Cabbage Patch Kids or Tickle Me Elmo became so scarce that fights were literally breaking out in the aisles. Thankfully that didn’t happen (to the best of my knowledge) but still outside of the anticipation that so many had building up for a couple of months, why exactly such a strong response? At around 6PM (EST) Sunday afternoon, the answer came in a very impressive way. Marty spoke.

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Mego Corp. President and CEO Marty Abrams talks directly to the fans via LIVE social media announcement. Addressing concerns and calling out the scalpers.

Mego insiders had been monitoring the situation closely throughout the day and began making plans to address the concerns of fans. Not through some generic, cookie cutter press release or Tweet, but by Marty himself going LIVE on Facebook, to look eyeball to digital eyeball to his fans, supporters and customers to explain the situation. While the roll out was completely out of Mego’s control, their response to their brand and fans was. And in true Marty Abrams fashion, he owned it and rocked it. Not only did he clear the air on what can only be considered messy as far as product availability at the moment, he did what I’ve never seen anyone do; Slap down the scalpers.

Sweet Lord do I admire and appreciate that!

Now it’s Monday, July 30th, 2018. Target stores are still working on their major resets in toys. Target online is restocking the Mego figures. Fans are getting their itches scratched and their Toy Boxes filled. And I do hope that Marty knows how impressive his effort in addressing concerns head on, has done in a wonderfully positive way for the toy collecting community. I’d love to see any other CEO man-up like that. That’s; Impressive, Inspirational, Motivational and most importantly for this fan; That’s Mego!

Now, Go Play!

Jim 07/30/18

#Mego #MegoCorp #OriginalActionFigure #WeAreMego

Special treat for my fellow MEGO fans…


Greetings gang! As any reader who has ever been to the Toy Box more than once by accident should know, I’m a HUGE fan of the MEGO line of action figures from the 70’s. They were and still are my first toy love. And while I rave, rabble and rant about the new  retro, Mego style action figures, nothing can top the originals… or their father; Marty Abrams…

I share with you now this fantastic article from January ’99, inside the former go to publication of all things action figures; Tomart’s Action Figure Digest.  See where it all came from Action Figure fans!

Jim 04/13/17

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Marty Abrams Should Start a Retro TV Network.


Retro Television coupled with Retro Toys? I’d call that a merchandising win! Follow along with me on this adventure into the possibilities of a TV Network if it were populated by programs and movies directly connected in some way or another with the Mego Corporation.

Quick DTV Lesson: When the feds mandated that all television stations in the country swap from analog to digital video transmissions they sweetened the pie by allowing each of those stations to have an initial 4 sub-channels with the potential to add more on the cheap.

In a perfect world where you have clear reception the standard three television stations in a market virtually became twelve stations overnight. Sounds like Cable and satellite could have a problem with that many free options for folks, with the exception of one thing: CONTENT.

The problem now is that you have 4 stations to fill with 24 hours of programming 7 days a week.  Thankfully many new television networks popped up such as: MeTV, Antenna TV, and Cozi. While different but the same each provide a wonderful and wide variety of classic television shows. Here is where I think Marty Abrams starting his own Retro- TV network is a totally fantastic idea. In essence he’s already done it.

Mego fans are well aware of the foresight and ingenuity that Mr. Abrams had when it came to marketing. For more direct references and examples of that fact let me point you toward the greatest place on the cyber planet: The Mego Museum and it’s most impressive library. 

A visit through the galleries and you can easily see why I think Marty would be great at putting together a classic television network folks would love. Sure a lot of these shows  are airing again thanks to the aforementioned channels but imagine a 24 hour a day Mego Toys inspired channel: Let’s Play with a schedule….

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Of the schedule above I think my most favorite parts come from the Sunday morning blocks tied around Mego’s Western Heroes, Pirates, Knights and Robin Hood. Also using the Mad Monsters as a basis for a regular Midnight Monster Movie slot seemed only fitting. I actually want to tune in to this TV station and chill out for a week.

Hopefully in the near future I’ll put together those infomercials you see on the schedule to bring this network to life so to speak. In the meantime somebody get Marty Abrams on the horn and see if he wants to get in the TV business.

Now, Go Play!

Jim 03/03/14

UPDATE: Perhaps this is getting out of hand but I had to play a little more… below is what you could come to expect from Mego-TV on a Monday. I used full episodes where possible but the short stuff otherwise…

“The Wall” Chapter 11 – Diamond Select / EMCE Toys: Star Trek: Captain Kirk


The main thing we both have in common? We're both squeaky new!

“Space. The Final Frontier” – “EMCE Toys. The Official Rebirth.” This chapter of “The Wall” focuses on a figure that will live forever as the perfect example that dreams really do come true. They take a lot of work and diligence sure, but they can become reality. This familiar face made it into my collection for numerous reasons. Not only was this reproduction figure an almost exact reproduction of Captain James T. Kirk from the original Mego Star Trek line, it also signifies to me the fact that Mego Toys have indeed returned. While EMCE Toys had returned the Mego format to the market prior to this release, this is the one that in my opinion, made it an absolute reality and gave true hope that the style of figures that I loved as a child was indeed back. Going where one company went before, another has come along and went even further and earned a place in my heart and on “The Wall”.

 

 

 

 

Point #1. What it is.

Diamond Select/ EMCE Toys Captain James T. Kirk.

Point #2. Where it came from.

The great folks at goHastings.com keep reducing the price on this figure so the Mego junkie in me can’t help but buy one of these almost every other week.

Point #3. The Good.

You can't ever have too many Kirk's. Period.

As I stated in the opening, this toy is more than a simple reproduction. It truly signifies a resurrection of the Mego style of action figure. And it’s got a picture of the father of Mego’s action figure Marty Abrams to prove it. For the record I do want to point out that the end result is the work of EMCE Toys alone. While Mr. Abrams did give the thumbs up to Paul “Dr.Mego” Clark and Joe Sena it was those two alone who made this figure happen. The original molds have long since been destroyed so Dr. Mego had to personally have everything retooled from scratch. Do even the slightest bit of research on toy production and you’ll see this is no easy task. Or inexpensive.

 

 

 

 

 

 

Sealed for your protection. Re-Sealable for your Amusement!

Another great thing about this toy is the re-sealable clamshell. This extra touch shows the thought that went into this figure for both the collector and the kids who still want to play with it. In both cases this packaging allows for easy access to the figure (none of those dreaded twist ties) and a place to put all the little accessories back into.

 

 

The markings are VERY clear that this is a NEW toy so don't be fooled dear readers, by unscrupulous vintage toy dealers.

Also to note, while this is as close to an original Mego as you could ever hope to get, all of it’s parts are clearly marked to show that it is new. So while this may be tough on the secondary online loose market, the discerning as well as the novice collector can easily spot that this is not an original. To the purists I have to say “back off”. While it may appear that the value of the original Mint on Card specimens out there have lost value due to these being released I’m afraid my sympathy is low. Sure vintage toys can be seen as a bankable “commodity” in the end t is just a toy and it’s value will always be determined by the market. Those who absolutely prefer only the vintage will only buy or accept that so your marketplace will not ever really be affected. On the other hand of the collector coin, those who simply want a brand new Star Trek Mego can have one without breaking the bank all the while being able to add factory produced characters that never existed in the first place. It’s a truly give and take situation where everyone does indeed win.

 

Point #4. The Bad.

It's like he was wearing gloves in the tanning bed.

While it’s not a huge gripe of mine I do have to point out that the flesh tone of the heads and hands do not match up. Again this is only a minor pet peeve and not reason enough to not pick one up. Another point of concern is that the body is a bit too tight straight out of the package. The only reason this comes a s a negative is that you have to play with it a bit before it becomes more “user friendly” when it comes to posing. So that means that you have to play with it before you can get him as pliable as some collectors may want him to be.

 

 

 

 

 

 

 

 

Point #5. Why I like it.

My heads as big as Kirk's ego. But then agaii he earned it.

Not only does this guy signify the fact that Mego is indeed back but he’s also better than ever. Mind you I’m not the biggest Star Trek fan but I am a huge Mego fan. There is something magical to me about this scale and style. I’d even found myself at one point tracking down “Walton’s” figures just because they were Mego’s. I hate’d that show back then and now. Plus what kind fo play value is there in a bunch of “regular people”? “Oh no John Boy! Pa done fell in the well again. We must save him!” Blah. But still there Mego’s and I wanna collect ‘em all!

The funny part about when I started my mini stock pile of this figure came about not so much because of Star Trek, but actually because of William Shatner himself. Years back I had purchased one of these figures simply because it was a new Mego and the fact that there was a brand new line of figures to collect was very thrilling for me. So I got Kirk and then Spock, then McCoy and then… well all the rest that have been released so far. When I got the final new release I stood back and looked at my collection and was like “Wow! I’ve collected ‘em all!” But then the reality of space restraints at the time made me realize that while these were great I needed more room for other Mego’s that were starting to accumulate (read Retro Action DC Super Heroes). Long story short, I sold off the collection to start a new one. In deciding to sell these off is when the true nature of my collecting habits really came to light. While I truly enjoyed and appreciated these figures for their quality and style, I admitted that I’m just not that much of a Star Trek fan and considering how massive this line was (that’s a good thing by the way) I decided I better cool my jets or I was going to break the bank and overload my display area. There’s a Tribble joke in there but I’ll leave it be.

Unitl I saw the figure pakaged like this with the clasp of the belt actually hung on the back of the shirt, I never realized how to keep the belt from sagging. Details,details.

Fast forward a couple years later and the itch returned. I had picked up a copy of one of Shatner’s books and it reminded me how much I really enjoy “William Shatner” the actor as much if not more than any one character he has portrayed. So once again the collector in me wanted a William Shatner figure to hang out with the rest of the collection. Captain Kirk happened to fit the bill perfectly. No pun intended, but that kinda worked out. Fit the “Bill” Ha!

So in feeding my need for the William Shatner I saw that goHastings was selling these figures insanely cheap! I’m talking $4.99 a piece. Well needless to say I almost broke my finger clicking the “add to cart” button. At the time I got one for myself and one for my father in law who is a very big Star Trek fan. After that I chilled out until I saw a few weeks later goHastings was offering them again for the crazy low rate. I had to get one more just because. I’m sure this will happen again. And again and again.

 

 

 

 

 

Point #6. Why you should or shouldn’t get one.

Why you should:

This is a wonderful figure that as you can see is a favorite of mine for many reasons. But the main reason that you should get one is with this one figure you can begin a collection that has all indications of continuing for many years to come. As a mater of fact you can already collect the complete bridge crew, which is something Mego never did by the way, as well as screen accurate aliens and one shot characters that complete the Star Trek Universe.

Why you shouldn’t:

If you’re not a Star Trek fan I can see where the line itself would be a bore to you. So in the end if you don’t like the series than it makes sense to avoid it and focus on other great 8 inch Mego style figures that captivate you. But overall there are no quality or price point concerns that I can address. The figures really are top shelf and quality is second to none in the genre.

In Conclusion

For those who may be reading in between the lines in this chapter you may note that this installment appears to be a love fest of sorts for EMCE toys. Well, it is actually and deservedly so. Bottom line is if it wasn’t for the efforts of Paul “Dr.Mego” Clark and Joe Sena the Mego resurgence simply wouldn’t be. Sure there are a few others out there but if not for what all this pair has done to ensure quality product as well as solid, bankable licenses the resurgence would not be mainstream and in effect, they wouldn’t exist. Coming soon to the “Toy Box” I’ll be looking more in depth at those efforts. But for the moment I’m going to simply enjoy the nostalgic rush that I’m getting thanks to the fun little toys that adorn “The Wall”.                                                           Now, Go Play!                Jim 04/11/11

Two Jim's, one blog, you dear reader, and a world wide audience. This my friends is a snapshot of heaven!

Jim Bumgardner is a 20 year veteran of the broadcast industry and currently serves as the news director for television station TKO 8 in Harrison, Arkansas. Jim is the father of two the husband of one and firm believer in the power of toys for both the mind, body and soul. You can contact Jim via email at jimstoybox@gmail.com or visit his website at www.jimsmegos.com

All images and products are the sole copyrighted property of it’s respective owners. Specialty photographs and graphic work used for this article were done by Jim at the TKO 8 Studios located at 500 N. Main St in Harrison, Arkansas. “Little Jim” was created by Dawn O’Connell of Little Buddies Action Figures. Learn more about getting your own Little Buddy at www.littlebuddiesactionfigures.com